Creating an identity of infinite energy.
Client: European Drinks
Create a dynamic identity for the brand new energy drink, aDNA.
European Drinks wanted their brand, aDNA, to stand out from the crowded energy drink market. They turned to DRDA for a fresh take on its branding.
By using bold colors and active shapes, we managed to capture the adventurous spirit of the target audience and bring it to life in a young and energetic brand.