aDNA Identity Design

Creating an identity of infinite energy.

Client: European Drinks

Challenge:
Create a dynamic identity for the brand new energy drink, aDNA.
Background:
European Drinks wanted their brand, aDNA, to stand out from the crowded energy drink market. They turned to DRDA for a fresh take on its branding.
Solution:
By using bold colors and active shapes, we managed to capture the adventurous spirit of the target audience and bring it to life in a young and energetic brand.
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