Creating an identity of infinite energy.
Client: European Drinks
Challenge:
Create a dynamic identity for the brand new energy drink, aDNA.
Background:
European Drinks wanted their brand, aDNA, to stand out from the crowded energy drink market. They turned to DRDA for a fresh take on its branding.
Solution:
Utilizing bold colors, active shapes and a hero character, we were able to capture the adventurous spirit of the target.
