aDNA | Identity Design

Creating an identity of infinite energy.

Client: European Drinks

Challenge:
Create a dynamic identity for the brand new energy drink, aDNA.
Background:
European Drinks wanted their brand, aDNA, to stand out from the crowded energy drink market. They turned to DRDA for a fresh take on its branding.
Solution:
Utilizing bold colors, active shapes and a hero character, we were able to capture the adventurous spirit of the target.
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