Creating an immersive space that’s hard to pass up.
Challenge: At one of the biggest creativity events, Adobe wanted to inspire attendees with an interactive space.
Background: Adobe had new tools to show off and wanted the creative community to see their latest innovations in an engaging way.
Solution: Our creative concept was all about creation, collaboration and education. We used a nordic aesthetic to set up a highly immersive space where attendees could learn new Adobe techniques from top creative professionals around the world.
A popular activation at the event was one we created with Javier de Riba. Attendees were able to work with him and create custom patterns using Adobe mobile tools. Their unique designs were then instantly printed on postcards or tote bags, much to their surprise.
In addition to brand activations, we managed live streaming sessions where top influencers would share design tips and tricks with those tuning in online. We managed all 22 of these influencers throughout the event, supplying them with a social kit, and even handling all their logistics. Plus, we designed all the digital communications.
Overall, 3000 people visited the Adobe space and over 2000 postcards and tote bags were printed. The partnership with Adobe at OFFF 2016 was a huge success. So much so that they trusted us to create one-of-a-kind spaces at OFFF in 2017, 2018 and 2019. Be sure to check them out on our Work page.