Adobe Stock launch and introduction to Fotolia users worldwide.
Challenge: When Adobe acquired stock-image site Fotolia and prepared everything to launch Adobe Stock, they needed a way to keep Fotolia users onboard and present the new benefits.
Background: Our strategy showed that the audience responded well to certain messaging formats employed by Fotolia. Thus, Adobe needed to speak their language while introducing the new, upgraded stock service.
Solution: We developed a global campaign launch with the concept of “If you can picture your future, we’ve got the picture for it.” It showed the benefits of Adobe Stock and how the right image could enhance your business, enhance your potential, enhance your sales, etc. The main assets of the campaign were videos featuring artists Mr. Xerty and Birgit Palma showing the eye-popping ways they use Adobe Stock.
We produced three videos with original music developed for the project. We also created a dynamic landing page that housed relevant information for existing Fotolia users, as well as the social media plan to amplify the message.
When the international campaign went live, users found an engaging, approachable way to learn about Adobe Stock. From day one, Fotolia users began moving to the all-new service to enhance their business. See the full landing page here.