Autoescoles Perfecto | Identity Refresh

Rejuvenating a leader in the industry for a mostly younger market.

Client: Autoescoles Perfecto

Challenge:
With an evolution of their wide array of offerings — including digital — Autoescoles Perfecto aimed to refresh their brand for a target market that is mostly young and digitally savvy.
Background:
For over 30 years, Autoescoles Perfecto has been a leading driving school utilizing the most innovative and effective teaching techniques.
Solution:
DRDA redesigned their identity and created multiple applications of the brand for digital channels and in-store experiences. We focused on a design that appealed to a younger audience, while adding a fresh layer of style and movement to the brand.
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Dr Digital Agency - Autoescoles Perfecto
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