DRDA Art Brand Identity

Client | DRDA Art
DRDA Art is the first art gallery with a mission to expand consciousness about diversity, individuality and respect through original artworks and limited editions that empower people’s uniqueness.
DRDA Art needed a visual identity that reflected its positioning and values. 
We worked to create a bold, elegant and modern brand identity. The new logo is inspired by 20th century art gallery stamps and is characterized by its simplicity and absence of ornamentation. It is a custom wordmark contained within a perfect square, making it easy to use in a variety of applications including embossed stamps, labels, packaging, social media and billboards.
The brand name is the focal point of the logo and is surrounded by the slogan in a circular shape, which is an optional element that can be used depending on the application. This design also allows for easy future updates and changes to the tagline.
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The brand typeface is Objektiv Mk3, a modern and elegant font. The contemporary geometric sans serif typeface has an extensive family and is very legible and clear in a wide range of applications and sizes.
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Color plays a very important role in the identity of DRDA Art. The need for strong colors that bring the artwork to the forefront led us to a neutral palette of black and white, as symbols of boldness and elegance, along with a very unique and vibrant red color that represents a personality full of energy and positive transformation. All these elements give DRDA Art a distinctive and unmistakable personality.
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DRDA Art’s identity is implemented in a variety of physical and digital spaces and media.
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A key element of the project was the creation of the packaging and all related elements. We designed a modern package using sustainable materials that are environmentally friendly and safeguard the delicate art pieces. The packaging consists of a matt black cardboard inner tube with a metal cap, protected on the outside by a recycled cardboard box. We can see the application of the brand labels on the tube and on the outside of the box.
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