Creating a unifying persona for a distributor of hundreds of brands.
Client: European Drinks.
Challenge: Create a unifying identity for a brand with a complex offering.
Background: European Drinks is a major distributor of all types of beverages all over Europe. While their work consists of handling multiple brands, they needed a corporate identity that accurately and beautifully represented their brand.
Solution: We created an identity based off an object that unifies all their brands — the bottle cap. We began with the basic shape, then to represent the different kinds of drinks and flavors, we added dynamic lines, shapes and colors. The result is a beautiful, modern representation of everything European Drinks does.