Challenge: In the third year of working with Adobe at OFFF — one of the largest creativity conferences in the world — we were tasked with creating an even bigger, more epic experience.
Background: Adobe wanted the theme of their presence to be Multilocalism, which is all about global and local consciousness in creativity throughout the world. Our strategy revolved around this.
Solution: We created an immersive experience, led by our creative concept inspired by Japanese architect Tadao Ando. His work highlights the power of interconnectivity to create innovative ideas. We created the design of the entire space, which focused on the simplicity of concrete, the excitement of color and the personalities of light (we collaborated with Six N. Five to bring the design to life).
At the event, we created a number of highly interactive workflows to showcase the capabilities of Adobe tools. They were a hit. One of these workflows allowed attendees to create custom luggage tags with Adobe tools. They were printed instantly and ready to use on their flights home later that week.
Another workflow encouraged attendees to show their creativity from their heads to their toes by creating custom socks. Yes, socks! These were also instantly printed, resulting in some amazing Instagram posts. Another workflow allowed attendees to create and prototype an app in just 5 minutes using Adobe XD (and they received limited edition keyrings designed by Lance Wyman, Anton & Irene and Burodestruct).
One of our favorite experiences we created was for Project 1324, a social impact initiative from Adobe that works with young creatives (ages 13-24) around the world. We made a workflow where attendees could work with young creatives to create an enhanced selfie using Adobe Photoshop and Adobe Stock.
In addition to the hands-on experiences, we managed and produced live streaming sessions with top influencers on Adobe’s global YouTube channel. We also handled all of the digital assets for the event including emails, videos, social media and advertising.
