Creating a one-of-a-kind experience worthy of sharing with millions.
Challenge: Create a memorable, share-worthy experience for European influencers invited by Adobe to OFFF 2017.
Background: OFFF is one of Europe’s most popular creativity conferences. It takes place in Barcelona and brings together top creative minds and prominent influencers.
Solution: Our concept was to put influencers in the shoes of a creative in Barcelona, so they could feel the city’s unique creative energy.
We handled all their logistics for the event, including flights, cars and a trendy hotel in the heart of Barcelona. Upon arrival, we had a VIP dinner where they sampled the unique Barcelona gastronomy and mingled with Adobe.
The following day, we gave the influencers an intimate look at the creative secrets of Barcelona. It included a visit to Vasava Design Studio, an award-winning studio that has done incredible work for Nike, Adobe, Diesel, Hennessy and Budweiser. From there, we planned an Instawalk Tour, where influencers saw the best design spots and unique architecture around the city.
And, finally, we put all the influencers on the VIP list for the official OFFF welcome party, which featured a photobooth where they could choose a background using Adobe Stock.
Overall, the influencers reached over 2.5 million people, with a potential reach of 66 million (unique monthly views), making it one of Adobe’s most successful influencer campaigns in Europe.
Want an inside look? Influencer Michael Flarup filmed his experience from start to finish. Check it out here!