Creating worldwide engagement at a premier digital event.
Challenge: As a leader in digital innovation, Adobe aimed to make a splash among the creative community by showcasing the capabilities of Adobe XD at Awwwards in Amsterdam.
Background: Awwwards is an international event that celebrates the success of the best web designers, developers and agencies from around the world, and Adobe XD was a newcomer.
Solution: We created an engaging educational experience with a design inspired by the connection of elements in the world of UX.
We designed the Adobe booth, which offered event goers the opportunity to try Adobe XD along with complimentary waffles. (It was a tasty success.)
During the event, we live-streamed all the action on Adobe Live, giving the digital community around the world the chance to learn and even ask questions, in real time, to professionals at the event. We managed these broadcasting sessions — and even created the set. See a session here.
Additionally, we created the creative assets for the digital campaign of Adobe in EMEA, including the webpage, emails, and social media content including Instagram Stories.